Today people use mobile devices and mobile apps in practically every aspect of their activities — that includes the business world. These devices and apps influence the way people collaborate and interact professionally. Time has come to embrace the mobile lifestyle and find innovative ways to adapt these productivity-enhancing tools to a professional setting for effective team collaboration and communications.

In the early 2000s cloud-based platforms like Skype entered the scene of IP communications and few years later other Social tools (Facebook, WhatsApp, etc.) came to success.

As a reaction to claw their market back, Communication Service Providers (CSPs) are now discovering virtualization, software-defined networking, cloud management, and starting to focus on their key differentiators: orchestrating the service end-to-end performance and quality over the networks. With voice, video and data finally combined, CSPs can take advantage of a resurgent Communications marketplace that is evolving towards Unified Communications & Collaboration (UC&C). In fact, with new network architectures and management tools, CSPs can now completely address the opportunities coming from the enterprise market. The equipment manufacturers (the global leader Cisco Systems as first) are proposing solutions that breaks down the barriers between the different vertical services offering to CSPs a single platform that integrates them, thus addressing completely these new enterprise needs.

Unified communications and collaboration (UC&C) is all about improving teamwork, increasing labor agility, reducing costs, and boosting business productivity. The successful adoption of UC&C services, such as voice over IP (VoIP), collaboration services, video conferencing, telepresence and desktop video, assumes that service quality will be sufficient for users to interact effectively and consistently as they engage with customers, prospects, partners, vendors and other colleagues.

By adopting a Cloud model for UC&C, enterprises can significantly lower costs, reduce complexity, boost productivity and improve their users’ experience. For many forward-looking CSPs, it’s not just the future of communications that is in the cloud – it’s the present.


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