{"id":54986,"date":"2019-07-10T15:15:41","date_gmt":"2019-07-10T13:15:41","guid":{"rendered":"https:\/\/www.italtel.com\/ai-and-big-data-are-the-keys-to-increasing-user-customer-engagement\/"},"modified":"2019-07-10T15:15:41","modified_gmt":"2019-07-10T13:15:41","slug":"ai-and-big-data-are-the-keys-to-increasing-user-customer-engagement","status":"publish","type":"post","link":"https:\/\/www.italtel.com\/it\/ai-and-big-data-are-the-keys-to-increasing-user-customer-engagement\/","title":{"rendered":"AI and Big Data are the keys to increasing user customer engagement"},"content":{"rendered":"<p>Servizi personalizzati e semplici, efficaci e intuitivi sono ci\u00f2 che i consumatori cercano e scelgono. Per questo motivo, le aziende investono sempre pi\u00f9 nell\u2019assistenza e nella cura al cliente finale, trovandosi per\u00f2 a dover razionalizzare le spese in un mercato globale in cui la competizione \u00e8 su scala planetaria. Per armonizzare queste due esigenze, le azienda possono trovare supporto nella tecnologia, e in particolare nelle soluzioni innovative di <strong>Intelligenza artificiale (AI) e <em>machine learning<\/em><\/strong>. Grazie a queste soluzioni, le aziende possono infatti muoversi con agio nella cosiddetta <em>Information Era<\/em>, estraendo elementi utili per il business dall\u2019enorme quantit\u00e0 di dati disponibili e realizzre cos\u00ec un <strong>efficace customer engagement<\/strong> degli utenti finali.<\/p>\n<p>Con l\u2019affermarsi del 5G ci attendiamo un\u2019ulteriore esplosione di informazioni in diverse forme: dati, video, immagini, testi; diventa dunque strategica l\u2019attenzione alle tematiche di <em>big data &amp; analytics<\/em> e intelligenza artificiale, che possono portare opportunit\u00e0 per tutte le aziende.<\/p>\n<p>Un esempio \u00e8 la possibilit\u00e0 di rendere disponibili ai clienti servizi \u201ca portata di voce\u201d, per rendere molto pi\u00f9 semplice e fluido avviare azioni dispositive. Ma le realizzazioni possono essere molteplici, dalle soluzioni di <em>campaign management<\/em> alle interfacce conversazionali con l\u2019utilizzo del linguaggio naturale e del nuovo paradigma dell\u2019<em>immersive web<\/em>.<\/p>\n<p>Per le aziende, i benefici di un customer engagement evoluto sono notevoli in termini di costi, poich\u00e9 grazie alle soluzioni di intelligenza artificiale \u00e8 possibile automatizzare la comunicazione tra azienda e utente, consentendo di ottimizzare le risorse.<\/p>\n<p><a href=\"https:\/\/www.ai4business.it\/intelligenza-artificiale\/ai-big-data-customer-engagement\/\">Leggi l\u2019articolo <strong>AI e Big Data sono le chiavi per aumentare il customer engagement degli utenti <\/strong>pubblicato su AI4business per saperne di pi\u00f9<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Servizi personalizzati e semplici, efficaci e intuitivi sono ci\u00f2 che i consumatori cercano e scelgono. Per questo motivo, le aziende investono sempre pi\u00f9 nell\u2019assistenza e nella cura al cliente finale,&nbsp;&#8230;<\/p>\n","protected":false},"author":6,"featured_media":48651,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[394],"tags":[425,664,653],"class_list":["post-54986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-focus-it","tag-artificial-intelligence","tag-big-data","tag-research"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI and Big Data are the keys to increasing user customer engagement - Italtel<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italtel.com\/it\/ai-and-big-data-are-the-keys-to-increasing-user-customer-engagement\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI and Big Data are the keys to increasing user customer engagement - Italtel\" \/>\n<meta property=\"og:description\" content=\"Servizi personalizzati e semplici, efficaci e intuitivi sono ci\u00f2 che i consumatori cercano e scelgono. 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