A new multi-site network infrastructure enabling advanced digital services, automation, data-driven insights, and enhanced experiences for visitors and exhibitors.

Challenge

Turning connectivity into value for services, experience, and new business opportunities

Our customer is a leading international player in the exhibition and congress industry, delivering tailored spaces and services for trade shows, events, and conferences. Through advanced digital tools, premium content, and an integrated platform, the organization creates value for visitors and exhibitors before, during, and after each event.

To support business growth and strengthen the value of its services, the organization decided to evolve its network infrastructure, transforming connectivity into a strategic enabler of productivity, digital services, and new business opportunities.

The key challenges included:

• Turning the network into a platform for advanced services such as gaming, immersive interactions, wayfinding, and personalized marketing
• Leveraging large volumes of data to generate insights and new commercial opportunities
• Building a future-ready, secure, and scalable infrastructure capable of supporting increasingly demanding applications
• Enhancing the visitor experience while creating measurable competitive advantages for exhibitors and event organizers
• Aligning technology and business strategy through a systemic approach in which the network directly supports core operations

With this transformation, the exhibition venue turned its network into a true business enabler, capable of generating value for all stakeholders while paving the way for innovative services and business models.

Solution

A high-performance, automated network ready for next-generation services

Italtel designed and implemented an advanced Software-Defined Network (SDN) based on Cisco technology, delivering a secure, high-performance infrastructure across multiple exhibition sites.

The new infrastructure provides:

• Automation of digital services and exhibitor onboarding processes, with configurations and policies tailored to each event
• High performance and integrated security, with real-time visibility and control across the entire network
• Scalability and readiness for future technologies, including next-generation wireless and advanced digital services
• Advanced data capabilities to improve event management and enable new business opportunities

The infrastructure was designed not only to enhance connectivity, but also to become the foundation for a new generation of digital services, including:

• Wayfinding and advanced navigation services
• Telepresence and immersive solutions
• Interactive experiences and gamification
• Engagement tools to increase value for exhibitors and visitors

Benefits

More services, greater efficiency, new business opportunities

Thanks to the new multi-site network infrastructure, the exhibition venue can now rely on high-performance, reliable connectivity across all spaces, ensuring speed and service continuity even during large-scale and highly complex events.

The automation of digital service provisioning has reduced operational times and improved event management efficiency.

The new architecture also delivers greater flexibility and scalability, enabling the rapid extension of services and functionalities across different locations and environments.

An additional benefit comes from the ability to leverage visitor data, creating new data-driven services and business models that support exhibitors, organizers, and attendees.

The role of Italtel

Italtel supported the customer throughout every stage of the project, from the initial design phase to infrastructure delivery, providing specialized expertise in networking, security, and automation.

The team managed the multi-site implementation, developing dedicated solutions to automate the provisioning of digital services for exhibitors. Through on-site assessments, testing activities, and integration with existing platforms, every phase was designed to ensure operational continuity, high performance, and a seamless user experience.

The new infrastructure was also designed to support future technologies, transforming the network into a strategic enabler for advanced digital services and data-driven business models.