Nowadays, people demand increasingly differentiated, customizable and accessible products, everytime, everywhere, and on different devices. Because of this, companies operating in the media sector have been geared to develop their offer on different platforms, with flexible business models. The contents (news, TV, movies, sports events, etc.) are accessible through smart TVs, decoders, personal computers, smartphones, tablets and game consoles.
Recently broadcasters started promoting products that enable « multi screen » fruition, offering users the ability to access the content they choose (on-demand), without time or place constraints, moving across their devices and improving their experience thanks to social media integration.